A Model for the Future



We are Group I, a San Francisco-based real estate development company devoted to creating high-quality mixed use developments. We are proud to launch our newest project, 950-974 Market, a ground-breaking venture to reclaim a blighted block of San Francisco’s Mid-Market district and transform it into a hub of hospitality, housing, retail, and arts space. We are building on the synergy of the creative arts and the innovative technology community to revive and transform this part of Mid-Market and further the City’s goal to revitalize San Francisco’s historic theater scene. 



We envision 950-974 Market becoming the gateway to Mid-Market. The project represents the culmination of a long-held vision for a thriving creative community in the heart of San Francisco that brings together the arts, technology, tourism, local culture and mixed-income housing.

It’s our hope that 950-974 Market will:

  • Secure a permanent home for some of the City’s most beloved and beleaguered arts organizations
  • Bring back Market Street’s thriving theater culture
  • Attract new residents and tourists to the neighborhood
  • Create an accessible and diverse environment where people of all stripes can mix and learn from one another
  • Provide local employment, education and opportunities for neighborhood youth

Design Concept

Bjarke Ingels Group (BIG), internationally known for their contemporary design and urbanism, is the architect for the project. BIG has creatively addressed the challenging proportions of the site with an eye toward creating an urban hub for the Mid-Market neighborhood. The proposed design breaks the massing into two sloping forms with the hotel and residences each wrapping around an inner atrium, maximizing sunlight in the space.  The expected height is proposed to range from 120 to 180 feet or more.  The design features retail and public spaces on the ground level with the arts and hotel occupying the remaining lower levels. We envision the lower atrium space to be versatile, morphing into a concert venue, informal gallery or exhibition hall reflecting the creative pulse of the City. 

Mixed-Income Housing

At Group I we’re interested in re-invention. In the case of Mid-Market, we want to create over 300 new spaces for people to live in the City’s core – urban, creative, moderately-priced homes located near public transportation, jobs, and the epicenter of city life. We are proposing a mix of studio, one bedroom and two bedroom options. Terraces with views of downtown are available and basement parking with up to 198 spaces and a minimum of three car share spots. 



Imagine walking into a local, boutique hotel at the same time as a first-time author or an inspiring musician who grew up only blocks away. Group I envisions a hub where travelers, locals and artists meet, mingle, perform and exchange ideas – a place where experimental theater inspires international thought and where young artists can engage the world.  Picture a lively atrium, surrounded by nearly 250 guest suites, as the backdrop for banquets, conferences, art exhibitions, great dining and every form of performance art imaginable.  

The 950 Center for Arts & Education

Group I is excited to partner with the 950 Center for Arts & Education, a new nonprofit developing  a permanent and affordable home for several landmark San Francisco arts and education organizations. The 950 Center will feature multiple performing theater spaces, administrative offices, rehearsal rooms, studios and classrooms.   Funding for predevelopment has already come from several key Bay Area organizations including: The Kenneth Rainin Foundation, the Walter & Elise Haas Fund, the Columbia Foundation, the Wallace Alexander Gerbode Foundation, the San Francisco Foundation, San Francisco Grants for the Arts, San Francisco Arts Commission and the Mayor's Office of Economic and Workforce Development.

Local Retail

When it comes to new retail concepts, San Francisco is often leading the way. Many of today’s biggest companies began as small ideas, incubated in the City’s iconic neighborhoods. By providing approximately 15,000 square feet of ground-floor retail space, we hope to attract a variety of small-scale venues for dining, entertainment, local wares, and neighborhood services that will activate the sidewalks and celebrate the unique diversity of our city.


Special Use District

Group I is working closely with the City of San Francisco to create a Special Use District essential to the establishment of a new Mid-Market Arts District. A Special Use District is a designation from the City’s Planning Code to encourage and facilitate a specific kind of development. This SUD, which is critical to the success of our venture, will create incentives like height and density bonuses that would enable the arts to be a viable part of the project.